Monday, March 26, 2012

Affiliate Marketing Tip – Write A Free Ebook

Writing a free ebook is a great way to sell more affiliate marketing products. The ebook can work for you in two different ways and I encourage you to use both methods in each free ebook you write.

The first way is to promote affiliate links directly in your ebook where appropriate. You can casually mention a product in the body of a particular chapter, review a product as part of your ebook, or add an “Additional Resources” section to the end of the book.

The second way is to link to your content site from your ebook. You can offer additional information on the site or link to a review page. By sending your readers to your website you get the chance to expose them to additional affiliate products and have the opportunity to get them on your newsletter list.

Let’s take a look at how you can get started on your first ebook. Find a topic that you are fairly knowledgeable about and come up with an overall theme for the book. What are people looking for on the particular topic? For example, parents of infants will be interested in tips and strategies to get their baby to sleep through the night. A mom looking for a work at home job may be interested in how to spot a work at home scam and where to look for legitimate jobs.

Come up with an outline, or group some related articles you have written on a particular topic. Now all you have to do is flesh it out a little bit and of course incorporate your affiliate links. An ebook typically consists of at least 25 pages. That may sound like a lot, but you should keep your font size fairly large to make it easier to read on a computer screen.

Let’s talk about format for a moment. You can purchase software to create an ebook, or you can make it a PDF document. PDF documents will work on just about any computer and people are comfortable downloading them. I usually write my ebooks in Microsoft Word, format it in there, add any pictures or graphics and then turn it into a PFD. You can either do this with Microsoft Acrobat, or use one of the free PDF creation services on the web.

Your next step will be to get the ebook circulating. After all you are not going to make any affiliate sales if no one reads your book. You can offer it as a free download on your site or give it away as a bonus for subscribing to your newsletter. I also like to add a note in the footer of each page that the reader is welcome to pass the book along to others who might be interested in the topic.

Offer the ebook as a free giveaway to other website owners and post it on the free ebook directories. Then sit back and watch the book do the work for you. After a few weeks you should see the affiliate sales come in. Time to move on to another book.

Sunday, March 25, 2012

Affiliate Marketing means take action now

Internet marketing is really possible for anyone to do. The cost of having your own website is about $10 a month, after you buy a domain name for about $15. So,  the first month is about $25, then $10 each month thereafter. The only output that is required of you is your time. And that is where most first time affiliate marketers make their biggest mistakes. They do not really appreciate that old, time is money, adage. Most new marketers are hell bent on being able to say that they spend only $10/month and they want to insert $10,000/month as profit. That would be great, of course, and it can happen, but it's going to take a lot longer to do if you don't invest a little bit to get started in the right direction.

There are $100 guides and tutorials that can get you started in the right direction much faster than if you floundered around forums for months trying a little bit of this and that. This is not an article that attempts to sell you anyone of these things. This article is selling the concept of time is money. Would you rather spend $100 on a set of video tutorials that taught you how to how to make $100/day in a month, or spend $0, and search and search forums for a year before you were able to make $100/day? The answer is pretty clear to me, I would spend the $100 immediately so I could become profitable in a much smaller time frame. However, many people say that they know they can find the information for free on the Internet, and there is no need to spend money on information that can be found for free. And they are told that this mindset is correct by forum owners. Forum owners who stand to  profit more when beginners stay searching their threads hopelessly for hours on end.

The information is probably in these forums somewhere, but it will take you months to piece together everything to become profitable. And the harsh reality is that the most successful marketers don't sit in forums giving away all their best secrets. The only way you get one on one advice and coaching is by paying for it. This is not necessarily a bad thing at all. It saves you tons of time with minimal financial outlay. Time is money, so the sooner you learn the right information, the sooner you will start to profit.  Of course, you are going to want to ask around or do your homework about programs that are worth the money. But do this research and just buy something good. Forums will waste your time all day long. No one is going to answer all of the 5,000 questions that must be answered to get started for free. You need to pay for that, but the cost is in the hundreds of dollars, not 10s of thousands or 100s of thousands like a college education. Take action. Just don't sit in forums, it's death.

Saturday, March 24, 2012

Affiliate Marketing Getting Traffic For Free

Thousands of people do this because they can start making money almost immediately without the expense and time needed to produce a product themselves. Having a website is not necessary and there is no interaction with your potential customers beyond getting them to the sales page.

Getting involved in affiliate marketing is a great opportunity to make money on the Internet, but one should not go into it blindly. As an affiliate you must invest some time in research, this is absolutely necessary. Know what products you want to promote, how much you will make on each sale and the return rate of the product. If possible its a good idea to buy or request a sample so you know the product inside and out.

As a first time affiliate its a good idea to start with reasonably priced products making at least 50% commission. The most critical part of affiliate marketing is of course marketing. The issue of traffic is one of the most central and fundamental issues in making any money online. You can separate your marketing campaign into two distinct groups, paid and non-paid. Free marketing can be quite effective if you know how its done. Here is a list of the most popular methods for getting traffic for free.

Article marketing ? A great way to increase your ranking with search engines and direct targeted traffic to your sites. You should write about what you know. If you do not have more information on your topic than does the average reader you should probably choose another topic. Write your article in a conversational tone so that its easy to read. Dont make your article too long, remember its an article youre writing not a book. A length of 450-750 words should be ideal. Your article should be informative and about your website topic. If its just useless information your readers will expect the same from your website.

Blogging ? Writing a blog is also a good way to drive traffic to your site and increase your search engine rankings. Blogs were originally used as online diaries but have recently taken on a business dimension. Your blog should be focused on your particular niche. You should have several blogs with different providers and include your links in your blogs and profile. This is a good technique for increasing traffic and search engine rankings.

Forums ? Participating in forum discussions is another great way to meet people and get your URL out there on every post you make. You should join forums related to the niche you are targeting or the product you are selling. When you sign up for a forum you have the option of adding a signature. This signature will show up at the bottom of every post you make in the forum and should be used to promote your website links and products. Whenever you make posts you will then be creating links back to your site, while attracting the attention of the forum readers.

Social Bookmarking ? This is a valuable and reliable way to get traffic and backlinks to your site. There are many social bookmarking sites such as Furl and del.icio.us. These sites allow you to share your bookmarks along with a description with the public hence the term social bookmarking. The main purpose is to put your links in front of people who would hopefully also bookmark your site giving you more backlinks.

MySpace ? MySpace is one of the largest online communities with over 100 million members. It is a great place for networking with other people who hold the same interests and marketing. Another great benefit of MySpace is that it has dozens of different forums and groups related to specific niches. Be sparing with your use of music bites, videos and other media clips, you should create an attractive profile that is easy to load. Forget the animation and other bells and whistles, make it easy to navigate your profile and organize your information logically. Color schemes are important, use colors that enhance the look of your text and images not draw attention away from them. You should also use a recent photo as you are now.

Thursday, March 22, 2012

Affiliate Marketing - The Basics

Imagine that you could earn commissions on a popular brand-name product just by placing a link on your website or in your email. That, my friends, is "Affiliate Marketing"!

OK... So it's not quite that simple, but it doesn't have to be much more complicated either.

Let's start with a few definitions. An advertiser, or merchant, is the company who is selling a product. An affiliate, sometimes referred to as a publisher or partner, is another person or company who assists in the promotion of the product and earns a commission for doing so. (That could be you!) In between is the account management service that partners the advertisers with the affiliates and keeps track of the sales and commissions.

If you want to become an affiliate, you first need to choose either a product you want to sell, or an account management service. You will end up with both, but the choice of one will determine the choice for the other. If you choose the product first, the advertiser will direct you to the account management service that they already work with. If you choose the account management service first, they will provide you with a list of merchants that they do business with.

To see if your favorite product or company offers an affiliate program, go to their website and check the menu bar or the bottom of the screen. Look around for the word "affiliate". Click on that link, read about their program and requirements, and fill out their application. Some companies require specific types of websites to place their links on. They will email you all you need to know to get started.

If you don't know what specific product you would like to promote, or if you want to promote several, I recommend browsing the participating merchants on the account management service's website.

Try to stick to products or ideas that you are familiar with and passionate about. It will be much easier to market to your visitors if you can add value to the link you want them to click on. Personal recommendations or stories will get way better results than just a banner or solo text link. Give them a reason to "click here".

Welcome to the world of Affiliate Marketing! Good luck with your new venture!

Advertising your services or products on the Internet

For example, if your site made $5,000 in profits and there were 2,500 hits, each visitor would be theoretically worth 50 cents. Another advantage is the simplicity of the pay-per-click process. You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Search engines generally list sites that contain quality content rather than scintillating graphics. It requires a bid for a "per-click" basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. The consumer is an invaluable resource. You just bid and you're up and running.

Next, we come to the issue of link popularity. They also offer suggestions for key words after you enter a description of your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. As with all marketing campaigns, there are advantages and disadvantages. You can compute this value by dividing the profit you make on your website over a given period of time by the total number of visitors for that same time period. Once you have this list in hand, you are ready for the next step: evaluation. Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer.

And since you are a business owner and not the consumer, your best bet is to go directly to the source. Popularity is the easiest to evaluate because it is an objective quality. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. Therefore, you are aiming at a figure less than 50 cents per click. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation. A higher bid than yours will lower your position on search engine results. It doesn't demand any specific technical knowledge, though the more you know about search engines and keywords, the easier - and more effective - the process will be.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Of the popular search engines that offer pay-per-click, one called Overture provides an online tool that will give you the data on how often particular keywords are entered into their search engine. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL. The key (pun intended) to success is to learn everything you can about search engine keyword research. Software such as WordTracker will even suggest variations of your words and phrases. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it.

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. The figure of 50 cents per visitor is the point at which your business breaks even. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid. Another essential element of pay-per-click advertising is that you constantly monitor your bid. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself.  

If you are down at the bottom of the search results, the consumer will probably never scroll down to find you. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other. If you do not find code that reads like this, ask your webmaster to put them in. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising, which are Overture and Adwords Select, usually appear on other popular search engines. If you want to achieve a high ranking on search engines, this text is essential. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. The keyword "automobile body shops" would rank lower on the popularity scale than "automobile companies," but it would nevertheless serve you much better.  

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. I know this sounds like something out of science fiction, but it is really just simple code. The more specific your keyword is, the greater the likelihood is that the consumer who is ready to purchase your goods or services will find you. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. Find the exactly right words or phrases, and presto! Hoards of traffic will be pulling up to your front door. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or   crumpled fenders being directed to your site. However, you company specializes in bodywork only.  

If there are meta tags, they usually appear near the top of the window. Unfortunately, if you haven't followed certain specific steps, you are probably WRONG. It's hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. If the text will not highlight, it is probably in graphic form. To find out if your text is in HTML format, take your cursor and try to highlight a word or two. For example, a meta tag would read: meta name="keywords" content=. However, avoid very long strings of keywords, keeping them to six words or less.    
          
This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits. This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. It is advisable to monitor your keywords on at least a monthly basis. Link popularity is based on the quality of the sites you have linked to from your links page. Ongoing analysis of tested keywords is the formula for search engine success. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.

Monday, March 19, 2012

Advertise your site – New fun way to do it

The success of getting new customers is dependent on several factors. One of the most important factors is the channels of advertising.

There are 3 key factors in choosing the right advertisement system:

1.  Clear ad visibility and straight forward call to action of your advertisement. The ad should be clearly viewed and should have the option for simple and straight call to action.

2. Price to Appearance ratio; this means that appearance should as high as possible to the price you pay; as much as this ratio is smaller than the advertising system is better for you, the publisher.

3.  Scalability of the advertising options; improving the number of viewer’s easily by paying small upgrade fees or spreading the link very easily.

Today there are some common techniques to advertise your website or business. They are versatile and start from SEO (Search engine optimization) techniques, which usually this will require skilled and professional internet marketing people.

Pay per click advertisement which you advertise such as Adword from Google, Yahoo and MSN.
Directories which you can place your ad for very small amount.
There is a new revolutionary system that can upgrade your advertisement way of thinking and get you a great exposure. It is called the ‘Best value deals machine’.

First your ad will be always on the first page of the site, this means your site advertised always gets a link from a high page rank. If your ad is the most popular it will be on top which attract instantly the eyes of a visitor. You can help it be on top, how? , spread it out and let people come and see your ad. This will cause your receive points and it will go up. Not only do you put a verbal advertisement but you can put an image as well , this is a great way to attract more visitors to your site.

I would like to remind you that if you get link on the first page your link to your site get a higher weight by the search engines, since the ranking and score which is calculated by the search engines, is higher on the home page on a domain. This will improve your site rank immediately (few days) and will attract more customers.

Thursday, March 15, 2012

Adventures in Xtreme Marketing and Networking

There are some things in life that are sure to happen. Yesterday was March 21, the Spring Equinox. On this day of the year there is a strange phenomenon that occurs. It is the same every year, on this day you can stand an egg on it's end for several hours. Every year for many years, I have been able to count on this as I have amazed people by doing it. It never fails, and it doesn't really work any other time of the year. In fact, later in the day, the egg will fall over after standing for several hours.

It also never fails that a networking or marketing opportunity can present itself when least expected.

On one Saturday, as I drove through downtown Atlanta on my way home from a morning networking function, I passed a downtown hotel that had a line of people around it a city block long. There must have been over five hundred people in line, all dressed in business attire. So I immediately looked for a parking space and rolled out onto the sidewalk to find out what was happening.

It so happened that a very popular television reality show that was on every week called The A--------- was holding auditions in Atlanta. I did not spell out the name because I am not sure about trademark issues.

When I found this out, I went deep into my pocket and pulled out my AtlantaEvent.com pocket billboards (small flyers with info on them). I walked around the corner to the front of the line and began handing out cards to everyone in line. Rather than taking time to network market with everyone, I said to them, "This is the number one online business site in Atlanta, be sure to check it out."

Halfway down the block, I was accosted by a very large gentleman who advised me that I was not allowed to hand out flyers to the people in line. He was there working with the show (he had a special badge). Now if you consider the types of things that the participants of this show are expected to do, I should in reality be on the next show! But here he was telling me I could not do it.

So being the extreme networker that I am, I went to the back of the line and began to work my way to the front. Each time the hotel security came by I would stop and act like I was waiting in line. As soon as they walked away, I resumed my process.

Now wait a minute. Was what I was doing illegal? NO. I was doing exactly what the people in line were doing, I was handing out my card to people standing in line? Does the hotel own the sidewalk around it? NO. The sidewalks are owned by the city. Was what I was doing risky? Yes, although there was no illegal activity, I could have been physically removed from the area and detained against my will until they decided to let me leave.

Was it worth the risk? YES. The people in that line were my target market. More than 500 people who want to be successful in business and I have just the tool to help them, AtlantaEvent.com.

So what is the point of this article?

The point is that sometimes it is worth taking a risk to achieve our goals. To be safe in all that I do would have deprived me of an opportunity to reach hundreds of prospects and people who can benefit from using the web site.

Are you taking risks in your business to achieve your goals? Do you find yourself doing the safe things? I want to leave you with a quote that I have read and heard frequently recently. I wish I knew who said it so I can reference them, but here it is anyway.

If you always do what you've always done, you'll always get what you always got.

Take some risks and watch your online business take off!